Katherine Babenko

8 years in product design B2B · web & mobile Part-time AI whisperer Now at Yandex Direct

Hi! I’m Kate and I make complex products easier to understand, use and scale

Senior Product Designer in ad tech. I design the whole flow — not just the happy path — and measure what it changes

Katherine Babenko in a tennis visor

2+ years in tennis Working on my serve Team Aryna Sabalenka

Still Kate, but now I make tennis balls
harder to return

Same rule on court as at work: iterate until it lands

Katherine Babenko in a Pink Ranger helmet

90s kid First UI: a Tamagotchi Favorite color Pink

As a kid, I wanted to be the Pink Ranger.
I still fight chaos — in product flows

Bright colors, big missions, saving the day — still my favorite kind of brief

Selected projects

A hand holding a phone with the Direct app open on it: the balance, a cashback offer and the campaign summary
Three screens of the Direct app: choosing how to create an ad, promoting a business on Maps, and picking a monthly budget
Two screens of the Direct app: the list of recommendations, and one of them opened on optimising ad text
Two screens of the Direct app: topping up the account, and the promo codes available for it
  • Yandex
  • Mobile
  • B2B
  • 0→1 Product

Direct app

Direct Pro bonus programme — the list of tasks an advertiser can complete
The bonus programme on mobile — budget, tasks and a reward notification
A promo card for a special occasion, on the phone

An eye-catching card
for special occasions

The campaigns table in Direct Pro with the bonus widget in the sidebar
The bonus programme before the redesign — a bonus balance above a list of current promotions

Before

  • Yandex
  • All platforms
  • B2B
  • Payments
  • 4.2K users in first 2 days

Loyalty program at Direct

Overdraft on mobile: the available limit, and the warning once it has been spent
Three onboarding screens explaining what an overdraft is, how to enable it and how to repay it
  • Yandex
  • B2B
  • Payments
  • +40% adoption

Overdraft

  • Yandex
  • SMB
  • ML-powered
  • 0→1 Product

Simple Start at Direct

And other projects...

Four screens of the rental app: a listing, choosing metro stations, a chat with the assistant, and uploading apartment photos
  • Looch Studio
  • Mobile
  • B2C
  • 0→1 Product
  • 2019

Rental app for landlords

Four screens of the DoubleB app: a drink, the menu, an order, and the loyalty profile with its grain balance
  • Looch Studio
  • Mobile
  • B2C
  • Loyalty integration

Loyalty program for DoubleB

Let’s talk

Open to Senior Product Design roles in Europe, remote or hybrid. Happy to walk you through any of the cases above.